Sometimes the terms market report and industry report are used interchangeably, yet each has a different focus.
Industry reports focus on:
Market reports focus on:
Some databases offer both types of reports/information, which then complement each other nicely from different perspectives. There are also reports that offer both types of information, but this is not standard practice.
First, see if there are industry reports available on your topic (e.g. in the databases listed below). These reports give you overviews, statistics, and give you an idea of where the industry is going according to the analyst. Just keep in mind that there is not always something to be found about new, or niche industries. You can then supplement this found information with, for example, supply chain reports, or industry case studies.
Then look for available market reports. These focus on the customer and the factors surrounding the customer, e.g. consumer behaviour. Usually, these reports look at the customer from a zoomed-out perspective: which age group mainly uses the product or service? Which regions are most important?
Can't find industry or market reports on your topic? Or would you like to supplement the information found with examples, data or news reports? Then it's best to click through in the top menu on, for example, statistics, data and trends, or business news and try those sources.
Don't find suitable information there either? Then it's time to search creatively.... Here are three tips that might help you further:
At first, it may feel like looking for a needle in a haystack! Don't worry, here are a few more tips.
- To quickly search for information on your chosen market/industry, you can use the international classification systems. Read what that means in the box below.
- The databases listed below are a nice starting point to start looking for information. Not sure what to do? Then check the database help in the menu at the top, or click on support & contact to email/ make an appointment with an information specialist.
- To supplement information from market/industry reports, we recommend also using the tips under statistics, data and trends, or business news.
Industry classifications are used to classify companies based on their economic activities. Classification can be done in several ways.
Based on Economic sectors
At the highest level, they are often classified according to the three-sector theory into economic sectors: primary (extraction and harvesting of natural resources), secondary (construction, manufacturing and processing) and tertiary (services). After this level, the classification splits into industries with similar functions, markets or products.
Based on Product
Industries can also be classified directly by product. For example: construction industry, chemical industry, petroleum industry, automotive industry, electronic industry, hospitality industry, food industry, entertainment industry, etc.
Famous classification systems are the NAICS (North American Industry Classification System) and the SIC (Standard Industrial Classification manual). In the REACH database, you can use the following systems to find all companies from one sector:
An example is NAICS code 4422: it is internationally agreed that this includes all 'Home Furnishing' companies here, such as IKEA.
Statistical classifications are used to produce reliable, comparable and methodologically sound statistics.
You may come across these famous classifications:
HS-code (Harmonised commodity and coding System)
Harmonised system (HS) codes are commonly used throughout the commodity export process. The Harmonised System is a standardised numeric method of classifying traded products. It is used by customs authorities around the world to identify products when determining duties and taxes and for collecting statistics.
The Dutch SBI code is a national statistical code used by, among others, Statistics Netherlands (database Statline), the Dutch Chamber of Commerce and the database CompanyInfo.
Other national classification systems
Here you can find lists of national classification systems used elsewhere.