These are the most relevant databases filled with articles, research, and book chapters. Are you looking for analyses, company profiles, or statistics, then try the statistical databases.
Online platform van het tijdschrift Adformatie met nieuws, artikelen, whitepapers en meer. Inclusief Premium content. Het archief van Adformatie en zijn voorgangers Tijdschrift voor Marketing en Communicatie vind je hier.
These are a couple multidisciplinary databases, that involve more than just marketing subjects. Are you looking for literature that also involves another field, for example psychology, try these databases!
Note: this is just a selection, check out the catalogue to find more titles in our library.
Note: this is just a selection, check out the catalogue to find more titles in our library.
The Journal of Marketing Management is a peer-reviewed journal that covers all aspects of marketing management. Search within the journal here.
The Journal of Marketing provides articles on different aspects of the marketing industry, to offer insight into the profession of marketing. Search within this journal here. Below, new articles from this journal are shown.
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These are a handful of other helpful Library Guides. If you need help with the database Passport, the program Atlas.ti or the reference manager RefWorks, have a look!