Determining goals and content

To create a successful knowledge clip (or series of knowledge clips), it is essential to have a clear objective.


Choose a topic, concept, or procedure that you want to explain in your knowledge clip, and based on that, establish your main goal. When determining the main goal, keep in mind that the maximum duration is 10 minutes and that a video between 2 and 5 minutes has the most impact.


Making a knowledge clip takes quite a bit of time, but it can also save time. Then make sure it is sustainable. Do not name names, classes, or years. You and your colleagues can then use the knowledge clip for multiple groups over several years.

Reviewing multimedia principles

Richard E. Mayer has conducted extensive research on instructional materials that combine words, images, and sound. This research has resulted in several principles that are important to keep in mind when creating a presentation.


Use the link below to access more information on Mayer's multimedia theory:  




Visual material

  • Choose relevant images and animations

As indicated by Mayer's multimedia theory, images are highly beneficial when creating a knowledge clip. However, when using images, ensure that they truly add value.


  • Be aware of copyright and privacy rules

It is possible that you use images or animations created by others (for example from internet or from a published [study] book) in your knowledge clip.

If you are going to display images from a textbook and only publish the knowledge clip within your own institution via Kaltura, the following rules apply:

  • a maximum of 50 images per presentation or PDF,
  • subject to the following additional conditions: a maximum of 25 images from a single source and a maximum of 10 images from the same content creator.

You can find more information on Easy Access agreement in higher education in Library Guide Copyright for lecturers


Please notice: These rules do not apply if you want to publish the knowledge clip externally via Kaltura or on YouTube or Vimeo!    In that case, you should always obtain permission from the copyrights holder(s). Or replace copyrighted materials with materials with an open license, e.g. CC license. When in doubt please contact


  • Citing sources

Always cite the sources of the materials you've used in your knowledge clip. Cite the sources on the credits page or right next to the displayd material. How to cite your sources? See here or go to Library guide APA 7th guidelines.

Determining interaction

To ensure that students actively learn while watching a knowledge clip, it is beneficial to combine the video with interactive and engaging activities. Within Hanze University of Applied Sciences, we have the following options for that:

  • Adding questions to a video 

    The following question types can be added:

- Multiple choice

- True/false

- Reflection

- Open-ended

  • Interactive video, which allows you to link multiple videos together to create a "bigger picture." Interactive video can also be used to let students make choices and show the consequences of those choices.



Formulating learning objectives and establishing an advance organizer

With your learning objectives, you describe the knowledge you want to convey to your students. You can share these objectives by incorporating them into your presentation.


If a knowledge clip is part of a series of knowledge clips, you can use an advance organizer to show where the knowledge clip fits within the whole. More information about the advance organizer can be found here:

Capturing the presentation outline

Once you have determined the application you will use to create the presentation, you can begin outlining it. 

For creating a PowerPoint presentation, use the standard format of Hanze University of Applied Sciences. 


Include the following components in your presentation, if applicable:

1. Learning objectives

After this knowledge clip, you will be able to:

  • Learning objective 1
  • Learning objective 2
  • Learning objective 3

You can reiterate the learning objectives at the end, for example, as follows:

Now, you can:

  • Learning objective 1
  • Learning objective 2
  • Learning objective 3


2. Advance organizer 

If the knowledge clip is part of a series, you can include an advance organizer to clarify its position in relation to other knowledge clips.


3. References

Display an overview of all the sources you have used in your presentation on a slide. Information on citing in APA style.


Preparing the script for the knowledge clip

Once the presentation outline is ready, you can prepare the spoken text. This can be done using keywords or fully written out.

Advantages of a fully written script

  • Reduced likelihood of disruptive mispronunciations
  • No risk of forgetting important points
  • Scripts available for revisions or corrections
  • Possibility to seek feedback on the quality of the script


Disadvantages of a fully written script

  • It takes time to write a script.
  • The delivery can sound mechanical or unnatural. 


Whether you choose a script or keywords, ensure that the text is in spoken language because that engages the listener more cognitively than formal language.

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